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Busara
Busara
meaning "wisdom" or "prudence" in Swahili. It is a word that guides our work. A respect for timeless techniques of observation, deep inquiry, and conversation as well as a zeal for modern techniques including online focus groups and social listening.
About us
We'd love to make your brand an icon...or make your iconic brand more relevant.
With decades of advertising and market research experience--including the communications strategy for a new travel app, the development of taglines, shaping new product launches, the recruitment of firefighters, creating social portals and re-imagining aisles--we are wise enough to know how to help your brand and curious enough to admit when we need to learn more before beginning the work.
We collaborate with clients large and small, including Sideline Pass, Passages South African Wine, BBDO, Manitou Inc., Burrell Communications, Lexmark, as well as tech start-ups.
Brands we've worked with... American Airlines, JC Penney, Grand Marnier, Tanqueray, General Mills, Lexmark, MetroPro Realty, the FDNY, OfficeMax, African Ancestry, and Yoplait.
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