top of page

Services 

We are researchers and strategists with a passion for culture, brands, and behavior change.
ECC20D82-4CE5-4B19-9754-5B5D95383380.heic

Brand Strategy

#1

We help you determine your brand’s approach to the marketplace, based on deep consumer understanding as well as your business goals.

FAD10271-BB63-4028-A2E0-B0CA976FE04E.heic

#2

Communications Planning

We use strategic research and decades of experience to bring you closer to your existing and potential customers. We help understand what touch-points reach your audiences in ways that are most organic to their lifestyles, passions, and interests.

172923B5-CD32-43D1-A10D-16AEA3788B6E.jpeg

Qualitative Research

#3

In collaboration with our clients, we use time-tested techniques, such as focus groups, shop-alongs, and in-home ethnographies. Our team is also adept at newer approaches, including social listening,  online communities, blog-based research, and video diaries. We go beyond simply reporting the results of qualitative research to make recommendations for how your brand can come to life, whether on the side of a building on in the shopping aisle.

B80CA6AE-8FEA-4DA0-87D6-044A9EA930B9_1_105_c.jpeg

#4

Surveys & Segmentation

Whether working with your customer database or sourcing a sample for you, we can use quantitative techniques, including segmentation, to uncover answers to such questions as: What percentage of our top consumers is familiar with our new brand tagline? How do our competitors’ customers rate the packaging of our latest product line as compared with their favorite brand?
bottom of page